Can be your IT Solution Provider or Managed Service Provider (MSP) business social?
One effective way to build a powerful following for the MSP on Social Media platforms such as Twitter, Facebook and LinkedIn is always to consistently provide your followers with top quality and relevant content.
Many IT businesses mistakenly believe that content must be of their own creation. Understandable, but not many IT businesses that I know have enough time or resources to dedicate to producing content on a full-time basis.
So exactly what do you do with regards to content that may attract an audience?
One method to attract a faithful tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your own sources.
This will be a lot easier than you think buy Twitter followers. Odds are that, like me, you read lots of interesting articles by others on a day-to-day basis that could well be strongly related your intended audience – an audience that features clients and potential clients.
With this in mind, it’s unlikely that you will be short of content to share.
The question now remains – how best to fairly share this quite happy with your followers without overwhelming them?
Bad Types of Content Curation
We have all seen samples of businesses where the “Social Media Guru” for that corporate brand has woken up and pumped out a huge amount of links in one single go. Whilst those links may well be of interest to followers, they tend to get ignored because of the overwhelming quantity of them.
Don’t fall into this trap. Instead, drip feed your content.
Drip feeding social networking content
Drip feed your content to your audience throughout the day allows them to digest it slowly rather than make an effort to gorge in one single go.
Social Media tools such a Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn – but when you yourself have lots of interesting content, when and everything you have scheduled becomes confusing.
That is where the social networking tool Buffer will come in to play.
Using Buffer to drip-feed content
Buffer is really a free app that enables you to create a buffer (the clue is in the name, eh?) buy Facebook page likes all the way to 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames are available in a Premium version – that may then be posted over the span of a trip to pre-defined times of your choosing.
In addition to the Buffer web-site, there are plug-ins for the web-browser allow one-click buffering of interesting content you will find, and you can even e-mail yourself at a particular Buffer email address with content you need scheduled – useful if you learn interesting content on the iPad or another mobile device.
Tracking clicks on your content
In addition to integrating with your favourite URL shortening tools – such as bit.ly – Buffer also generates statistics on the links you’ve shared so that you can see how many individuals clicked through and re-shared those links. Very ideal for analysing the sort of content your followers are interested in.
Using Buffer makes sharing useful, relevant quite happy with your Social Media audience a lot easier and more effectively.
Once you receive to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to build a powerful following of people that are interested in everything you have to share.
While the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to help them increase sales, undertake employees and build-up relationships with key industry contacts. There isn’t to complete it alone any longer – contact Richard and have a discuss your needs and how he can help you.