Before diving into the planet of social media marketing marketing, consider this valuable advice: don’t be everywhere! As tempting as it seems to participate every existing social media marketing site there is, you only won’t have enough time to accomplish so. Plus, more important than quantity is quality-keeping your audience engaged. Even though you’ve joined twelve sites, if none of these work to widen your reach, turn contacts into customers, and boost your sales, your efforts would be in vain.
And because it’s recommended that you join only 2-3 social media marketing sites, you need to be very picky. You have to choose those who works far better your advantage and give you that which you need. Facebook, Twitter, and Google+ might be on top of the list of popular social sites but this is simply not a certain guarantee that they can help your business online. To create the right choice, you need to first understand the various kinds of social media.
The three types of social media marketing:
· Communication – Under this category, we have blogs and micro-blogging sites, which provide venue for updating content in the shape of text, video or graphics. Additionally it gives the opportunity to write about a specific topic while allowing people to give comments and interact with the information provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an on line community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for example photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The third type include wikis and social bookmarking sites. Wikis follow the exact same concept whilst the encyclopedia, providing a success of information about different topics. Email Extractor It makes for creating and editing of informative content. Wikipedia is the top example. Social bookmarking sites, meanwhile, lets users store, organize, manage, and share web pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you understand the basic types of media sites, the next step is to understand which factors to consider. Think about these following questions:
Where are your potential customers?
Each site has its unique culture, attracting a specific sector of consumers. LinkedIn, for instance, suits professionals, and would be your best bet if they’re the folks you wish to reach out to. Younger casual netizens, meanwhile, are available on Facebook and Twitter.
What type of content do you wish to share?
Social sites use different architectural structures, meaning each has its means of letting users share content. Are you considering video marketing? YouTube is the most truly effective option. Pinterest and Instagram are great for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the ideal platforms.
Simply how much time and budget are you experiencing?
Time and budget also play a role in your decision. You’d have to review the sites’features along with marketing platforms. Though some provide free advertising, others require a fee. Some sites tend to be more time-consuming to manage while others would just take a fraction of one’s time and energy to use and maintain.
Understanding different structures of social media marketing and considering the abovementioned factors can allow you to land the most effective choices for the social media marketing marketing needs.