Social networking is here now to stay. Being an entrepreneur or business owner if you’re not utilizing it to grow your business you are missing out. I am certain that you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth set alongside the previous year based on Statista. The numbers don’t lie. Social networking is a lifestyle all over the globe.
Being an entrepreneur or business owner if you’re not using social presence on-line to grow your business you are missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for developing a strategy for social networking marketing.
1. Identify your goals.
For each company there must be a mission. Your company mission needs to have a mission statement. For each mission there must be a goal. What is the positive outcome or end goal that you wish to achieve? You might want to become internet famous, you might want to have speaking gigs, you might want to promote a book or training program or you may just want more customers. Whatever it’s you have to write down your goals and the logic behind them. Understanding where you wish to go and how you’re going to have there can help you devise the best plan and route you must take.
2. Get Brand Clarity.
Get clear on your brand before you put it out there. Answer these 3 important questions. What can you do? Who can you help? what do you wish to be known for? When you have the ability to clearly articulate the answers to these questions, you can communicate this on social networking or facing anyone Autolikes. You have to manage to clearly and succinctly say in one sentence what you’re exactly about and describe your business model in a way that produces sense.
3. Master the art of Pull Marketing.
Pull marketing is all about client attraction. When you create core messages with strong call to action statements, you are setting the stage to possess people in your target market self qualify and respond with, “me too” or “I want that” or “where can I discover more?” Your goal is to possess ideal prospects in a position to clearly see themselves in your business model. They need to manage to see your company offers precisely what they’ve been looking for.
Social platforms certainly are a great tool for utilizing pull marketing tactics. Whether you run ads or produce a poll, survey, or contest you may get targeted leads using social networking advertising and messaging. The key is crafting messages your target market will respond to.
4. Connect and build relationships.
In order to sell anything to anyone you need to have a trusted relationship. This concept is true on-line as well. You have to truly connect, converse and engage with people on social networking before they begin trusting you. One of the greatest methods to engage with people is by using groups inside of social networking platforms like Facebook, Google+ and LinkedIn. In these group you can converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you have to use hashtags. On Twitter you use hashtags and lists to interact with others.
Whatever platform you’re on, make certain to showcase what is unique about you. You have to manage to clearly articulate your unique sales proposition. When people don’t know what is significantly diffent about you, they lower your product or services to price.
Another smart way to construct relationships with people on social networking is to follow, comment and share their content. On every social networking platform, there’s an opportunity to provide feedback by sharing, commenting or clicking a button to just like the message. When you show on that person’s social networking page, they are sure to notice you, sooner or later.
5. Create an action plan and content marketing calendar.
Using social networking may be overwhelming. That’s precisely why you need a social networking action plan and a content marketing calendar. How are you currently going to mix social networking in along with your overall marketing strategy? You have to understand that marketing is best suited if you have several strategies complimenting each other and working together.
The top reason you need to build an action plan is basically because, your ideal customers are searching for you personally on-line. As an example: You’re a health & wellness life coach devoted to nutrition and teaching people how to lose excess weight without dieting and have a better relationship with food. Your prospect is on-line searching for key term like weight loss, well balanced meals, life coach, diet and wellness. Being an entrepreneur in that space, you have to show up in the search when the prospects go buying a solution to their problems.
For each industry, you will find people looking for answers to specific problems. You have to create messages for every single problem that the folks in your target market has. Social networking provides you with a unique chance to communicate frequently along with your target market on a wide selection of topics.
As you will see, using social networking as a way to grow your business requires one to get back to the basic principles and understand marketing 101. When you complete all the steps above, you will have a better handle on the best way to incorporate social networking to grow your business.